2026-06-17
There are only a few days left before the Chinese traditional Loong Boat Festival on June 19, and the national Zongzi consumer market has ushered in the peak sales of the whole year. This year's Dragon Boat Festival consumption has shown distinct differentiation: cold eating dessert zongzi such as durian ice zongzi have become popular among young people, traditional vacuum fresh meat zongzi have firmly occupied the basic needs of families, and lightweight Chinese style gift boxes are leading the corporate welfare and Dragon Boat Festival souvenir track. The change of market demand forced the upgrading of the packaging industry. As the source plastic blister manufacturer, rosinpack launched a targeted set of PET transparent durian ice dumplings blister trays, high barrier Zongzi vacuum bags, and matching gift boxes lined with a full set of packaging products, taking into account the four core needs of cold chain, display appearance, transportation protection, and gift texture, providing integrated customized packaging services for Zongzi processing plants, baking chains, fresh e-commerce, and brand gift merchants, and seizing the wind of the Dragon Boat Festival packaging market.
1, New Trends in the 2026 Dragon Boat Festival Market: Ice Dumplings Explosion, Simplification of Gift Boxes, Structural Changes in Packaging Demand
According to the survey data of the food industry, the domestic market size of Zongzi is expected to reach 11.88 billion yuan in 2026, and the sales volume of cold eating ice zongzi has soared 177% year on year, becoming the core category driving market growth. Three major changes in the consumer end reshape packaging procurement standards:
Durian ice dumplings are regularly circulated in the cold chain and packaged at low temperatures to meet basic needs
Durian ice rice dumplings do not require steaming or opening bags for immediate consumption. They require freezing storage at -18 ℃ and long-distance cold chain express transportation throughout the process. Ordinary plastic trays are prone to brittleness and cracking at low temperatures, and the filling is difficult to see when fogged up, making them a pain point for major baking brands. The PET vacuum formed inner tray with high transparency, low temperature resistance, and independent positioning has become a standard configuration for ice dumplings.
Traditional vacuum rice dumplings require stability, while high barrier fresh-keeping bags require expansion
Traditional flavors such as fresh meat zongzi and mixed grain zongzi rely on vacuum locking to extend shelf life. Supermarkets, community group purchases, and offline stores sell in bulk, and manufacturers continue to increase their requirements for anti puncture, anti oxidation, and anti steaming performance of vacuum bags.
Gift box consumption returns to practicality, lightweight matching lining becomes mainstream
In the past years, the popularity of luxury multi-layer gift boxes has cooled, and simple Guofeng paper boxes and small gift boxes have become the mainstream of the market. Brands no longer stack complicated external decorations, but instead optimize the internal plastic lining, display the appearance of Zongzi with transparent inner support, improve the quality of gift boxes and control the packaging cost.
Under multiple market changes, a single category packaging supplier is no longer able to meet the needs of all channels. Source factories with one-stop production capabilities for vacuum formed trays, vacuum packaging bags, and gift box liners have become the preferred choice for food enterprises.
2, Three core packaging products of Zongzi in rosinpack, suitable for all kinds of Zongzi in Dragon Boat Festival
Based on the fully automatic dust-free vacuum forming production line, composite film bag making workshop, and gift box processing system, Rosinpack has created a complete packaging system covering frozen ice dumplings, room temperature vacuum dumplings, and Dragon Boat Festival gift dumplings. All of them use food grade raw materials and support size, grid number LOGO, Customized craftsmanship.
(1) PET transparent durian ice dumpling special vacuum tray (popular cold chain packaging)
Developed for the visualization needs of durian ice dumpling crystal skin, which is soft and sticky, easily deformed during freezing, and displayed in supermarket refrigerators:
High transparency and low temperature resistant PET material
Light transmittance of over 92%, no fogging in the freezer, clear display of durian filling; -The 20 ℃ freezing environment is highly resilient, and the long-distance cold chain is not brittle or cracked, solving the problem of damaged ice zongzi express delivery.
Independent arc-shaped card slot anti compression
According to the standard 60-80g ice zongzi curve mold, single independent groove limit, stacking and transportation will not flatten the crystal skin or leak durian flesh, greatly reducing after-sales loss.
Matching transparent buckle cover, dust-proof lock for freshness
The tray is tightly fastened to the top cover to block moisture and odors, prevent ice dumplings from becoming damp and softening, and extend the refrigeration display period; Empty trays can be stacked, saving storage space in cold storage.
3, Rosinpack factory core advantages, escorting delivery during the Dragon Boat Festival packaging peak season
One stop production for all categories, reducing the cost of connecting multiple suppliers for enterprises
Simultaneously produce ice dumpling plastic tray, Zongzi vacuum bag and gift box lining. Customers only need to connect with one factory to complete the purchase of a full set of Dragon Boat Festival packaging, make unified production scheduling and delivery, and reduce communication and logistics costs.
Automated production line ensures peak season production capacity
A 10000 level food dust-free workshop, equipped with 20 fully automatic servo vacuum forming units and high-speed bag making equipment, can produce millions of sets of ice dumpling vacuum forming trays during the Dragon Boat Festival peak season. Batch orders can be quickly delivered within 7-10 days to prevent pre holiday stockouts.
Centralized procurement of raw materials+structural optimization, strict control of packaging procurement costs
Long term locking in the purchase price of PET particles and composite film raw materials, reducing consumables through product mechanical structure optimization, and maintaining stable packaging unit prices for downstream brands during the food raw material price increase cycle, alleviating industry cost pressure.
Full food grade compliance qualification, suitable for both supermarkets and export channels
All raw materials comply with the GB 4806.7 food contact standard, and complete testing reports can be provided for ice dumpling trays and vacuum bags. Online e-commerce, offline supermarkets, and foreign trade export orders can all be used in compliance.
Flexible customization, able to handle orders of all sizes
Large quantities of regular specifications are available for direct delivery in stock; Small and medium-sized baking workshops and 10000 ton Zongzi processing plants provide synchronous service for orders.
FAQ
Q1: Can the PET ice dumpling tray be directly stored in the freezer at minus 18 ℃? Will it turn white or brittle?
A: Specially designed low-temperature food grade PET sheet, with stable long-term freezing performance at -20 ℃, no whitening, cracking, or fogging, fully suitable for the entire cold chain transportation and storage of ice dumplings.
Q2: Can Zongzi vacuum bag withstand high temperature cooking?
A: The steaming and cooking vacuum bag is made of heat-resistant composite material, supporting high temperature steaming at 121 ℃, suitable for sterilization and packaging of fresh meat zongzi and egg yolk zongzi; Cold eating ice rice dumplings can be selected with high barrier at room temperature, without the need for steaming.
Q3: Can ice dumpling trays, vacuum bags, and gift box liners be customized and printed with logos together?
A: Sure, the full set of packaging supports unified national style Dragon Boat Festival patterns and integrated printing of brand logos. The visual consistency of the inner and outer packaging of the gift box enhances brand recognition.
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